So, by now you’ve probably heard about the menthol ban and changes to the cigarettes you can buy, but are you aware of the extent of the changes, or why they’re happening?
We’ve summarised all the need-to-know info here.
On May 20th 2020, a ban on menthol cigarettes was introduced across the EU-27 and cigarettes with ‘a characterising flavour’ were taken off shops’ shelves throughout the country. This new ban means it is now illegal to manufacture and/or sell menthol cigarettes.
The new rules extend to traditional menthol cigarettes, but importantly not to alternatives such as vapes or nicotine pouches, meaning our products are still available for sale online.
The changes are part of the EU’s Tobacco Products Directive, which was implemented in the UK through the Tobacco and Related Products Regulations 2016. The goal of the directive is to try and reduce the number of people smoking and the government has set a target of becoming completely ‘smoke-free’ by 2030.
In August, some research was carried out into the public’s perception of the menthol ban a few months following its introduction. A survey of 2,000 people found:
Menthol cigarettes may now be banned, but our tobacco-free nicotine pouches are not.
zoneX tobacco-free pouches offer nicotine and fresh mint flavour with none of the hassle. Available in two nicotine strengths, there is no smoke, odour or vapour, so can be enjoyed whenever and wherever you want. And zoneX won’t stain your teeth!
We think zoneX makes the perfect alternative to menthol cigarettes, but don’t take our word for it.
Get your free sample and try it for yourself!
© 2020 Imperial Tobacco Ltd.
Registered in England No: 01860181. Registered Office: 121 Winterstoke Road, Bristol BS3 2LL
This product may be hazardous to health and is intended for use by adult smokers and vapers. Keep out of reach of children. zoneX products contain nicotine. zoneX is not suitable for use by: persons under the age of 18; pregnant or breastfeeding women; or persons who are sensitive or allergic to nicotine. zoneX should be used with caution by persons with or at a risk of an unstable heart condition or high blood pressure. Not a smoking cessation product.