Cookie Policy

Cookie Policy

Cookie Policy

This policy is designed to help you understand what cookies are, how Imperial Tobacco Limited uses them and the choices you have in regard to their use. This policy details the cookies we use on our website (the “Website”). By continuing to use the Website, you are agreeing to our use of cookies in the manner described in this policy. For further Website terms and conditions please see our terms of sale, terms of use and privacy policies here.

What are cookies used for?

Cookies are tiny text files stored on your computer or other device when you visit certain web pages. In order for you to purchase items from us online, you need to have some cookies enabled on your computer or device. If you disable these cookies, you may be able to still browse the Website, however you may not be able to make purchases or take advantage of other features.

Cookies are an extremely common technology for remembering certain information about a visitor to a website. The vast majority of websites currently make use of cookies and they are commonly used for a wide range of tasks.

For more information about cookies you can visit

The cookies we use

We use the following types of cookies:

Strictly necessary cookies: They are cookies that are required for the operation of our Website. They, for example, allow you to navigate our Website, add items to a shopping bag and make a purchase.

Site analytics/performance cookies: They allow us to measure and analyse how users navigate our Website and respond to marketing campaigns. It helps us to improve your shopping experience and make changes to our Website.

Preferences cookies: They allow us to recognise you when you return to our Website, so we can personalise the content you see and save you time by remembering your preferences (for example, the currency you chose).

Advertising cookies: They record your visit to our Website and what you have looked at. We then use this information to make all our communications to you more relevant to what you are interested in, for instance sending you an email if you leave items in your shopping basket. We share this information with advertising partners to limit the number of times you see ads, ensure the content you see is relevant to you and measure the effectiveness of our marketing campaigns. Our advertising partners then use the information collected by these cookies in accordance with their own privacy policies. If you decide to turn off these cookies, you will still see ads but they will not be tailored to you and the number of ads you see will not be capped.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies. These cookies are likely to be analytical/performance cookies or advertising cookies.

The following individual cookies are used on our Website:

Cookie NameDefault Expiration TimeDescription
__utma2 years from set/updateUsed to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmt10 minutesUsed to throttle request rate.
__utmb30 mins from set/updateUsed to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmcEnd of browser sessionNot used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
__utmz6 months from set/updateStores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

Blocking cookies

You can usually (depending on the browser you are using) block cookies by consulting the "Help" tab of your browser via the menu bar. Please note that if you use your browser settings to block all cookies (including strictly necessary cookies), this may prevent our Website from functioning properly or at all. You are taken to have agreed to any cookies that you have not blocked.

To change your cookie settings, if you want to be notified each time a cookie is about to be used or if you want to reject cookies that you have previously agreed to, you can amend the settings as described above.

Except for essential cookies, all cookies will expire (which means they will either be removed or cease operating) after a maximum expiry period.

If you have any questions about this Cookie Policy, please contact


Imperial Tobacco Limited
121 Winterstoke Rd
0808 1961799

© 2021 Imperial Tobacco Ltd.

Registered in England No: 01860181. Registered Office: 121 Winterstoke Road, Bristol BS3 2LL

This product may be hazardous to health and is intended for use by adult smokers and vapers. Keep out of reach of children. zoneX products contain nicotine. zoneX is not suitable for use by: persons under the age of 18; pregnant or breastfeeding women; or persons who are sensitive or allergic to nicotine. zoneX should be used with caution by persons with or at a risk of an unstable heart condition or high blood pressure. Not a smoking cessation product.